Hello, I'm Karan !
A marketer at heart fueled by strategy, creativity, analytics, and a rhythm that started with the guitar.
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Why Should You Care?
Because I turn ideas into strategies that actually resonate.
With experience across product marketing, brand management, and market analysis, I bring both creativity and data to the table.
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From understanding consumer behavior to translating insights into product strategy, I thrive on building meaningful connections between brands and people.
At my core, I’m driven to help craft decisions that don’t just move markets, but move people.
Moves That Got Me HERE
TIMELINE
This could be You
TIMELINE
TIMELINE
Stuff I’ve Poured My Brain Into
L'Oréal - Groom Cast (Brandstorm Challenge 2025)
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I think this is something I’m most proud of. We spent about a month brainstorming this concept, a smart trimmer and razor attachment that connects to an app using AI and sensors. I worked on the 3D model in Blender and edited the concept video in Premiere Pro. It was the first time I saw tech, beauty, and creativity come together like that.
Focus: Product Innovation & Creative Technology
VirtuCasa - World Retail Congress Finalist
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This one’s really close to me. Our master thesis project VirtuCasa was selected as a finalist at the World Retail Congress, where we placed second. It’s an AR/VR-based interior design concept that helps users visualize their space before buying.
I worked on consumer segmentation, product testing, and the overall brand concept.
Focus: Innovation Strategy & Consumer Insights
Louis Vuitton - Rethinking the App Experience​​
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Analyzed the Louis Vuitton mobile app and proposed improvements for better navigation and engagement.
I personally went through a lot of fashion brand apps, from Nike to Burberry, and realized that Louis Vuitton’s app had so much untapped potential. So, I created UI redesigns, virtual try-on concepts, and influencer integration features to strengthen LV’s digital ecosystem.
Focus: UX/UI Design & Digital Strategy
Ralph Lauren - Understanding a Legacy Brand​
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This project helped me dive deep into what makes Ralph Lauren such an iconic name in fashion. I worked on a full SWOT analysis, studied its brand heritage, and mapped out how it competes globally. It really helped me understand how brand storytelling and positioning come together in luxury marketing.
Focus: Brand Strategy & Market Analysis
Lacoste - Expanding Cultural Elegance in India​
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In India, Lacoste isn’t as big as it should be, so our idea was to explore how it could be. I worked on consumer interviews, segmentation, and positioning to understand what “sporty elegance” could mean for Indian audiences. It was one of those projects where cultural insights really mattered.
Focus: Market Research & International Strategy
Carrefour Bio - Making Organics Feel Accessible​
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This was one of my first marketing projects at EDHEC, where our goal was to make Carrefour’s organic range more approachable for families. We worked on ideas like “Bio Family Day,” influencer campaigns, and small digital touchpoints to help people see organic food as something simple and fun.
Focus: Brand Marketing & Campaign Planning
Real Madrid x Matthew M. Williams - Where Football Meets Fashion​
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This was a creative collaboration concept that imagined a partnership between Real Madrid and Givenchy’s creative director Matthew M. Williams. We designed a capsule collection, planned a global launch strategy, and built the entire campaign around the idea of “Legacy in Motion.” It was my first real taste of fashion x sports marketing.
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Focus: Fashion Marketing & Collaboration Strategy
Want to connect? You know what to do.
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