Hello, I'm Karan.
A marketer at heart, fueled by strategy, creativity, analytics, and a rhythm that started with the guitar.
Why you should care
Because I bring creativity with evidence.
I use market research, consumer insights, and data-backed analysis to turn ideas into clear strategies, sharper messaging, and creatives that actually perform.
Moves That Got Me Here
Start at GO and click on the dice to roll.
Tap + on any milestone to read the full story.
Life Outside Work
From jumping out of a plane at the age of 14, to floating over Cappadocia in a hot air balloon, to running by the coast, these are the kinds of things I like doing when I’m off the clock. I’m usually chasing things that keep me curious, whether that’s music, sport, travel, or some light hearted adventure.
Jumped out of a plane before I could legally drive. That counts for something no?
Floating over Cappadocia at sunrise. Quiet, surreal, and honestly hard to beat.
Picked it up to impress a girl. Fifteen years later, I am still at it :)
By the sea, through old towns, or wherever the next view looks worth the run.
A dusty sunset ride through Cappadocia’s valleys, small roads, and amazing views.
Long roads, cliffs, and empty beaches through Normandy and Brittany.
Stuff I've Poured My Brain Into
A look at the creative work, campaigns, and content I have build for the brands that I have worked with over the years.
Périnatal
A wellness brand supporting women through pregnancy, postpartum, and the journey into parenthood.
I helped shape Périnatal’s social presence through reels, carousels, community-led content, and a softer visual identity, turning clinical topics into calm, useful content for expecting and new parents. The focus was on creating content that felt warm and reassuring, while still being clear, engaging, and built to perform on social.
Souk.to
A French SaaS platform helping Vinted resellers monitor new listings, get instant alerts, and move faster on the best resale opportunities
I helped Souk grow across the full funnel, combining Meta and TikTok ads, micro and nano influencer outreach, and landing page optimization. The focus was on improving the path from discovery to subscription sign-up, testing what performed, and turning paid and creator-led attention into measurable growth. In four weeks, we lifted MRR by 10%.
DamnGood
A D2C beauty and wellness brand built around personal care products, performance supplements, and stronger everyday fitness habits.
I worked across product marketing, brand building, and creative execution for DamnGood. From competitive benchmarking, market research, and product testing to launch planning, reels, carousels, product visuals, and website optimization, I helped shape how the brand looked, sounded, and converted.
The Look, The Feel, The Feed
A collection of freelance and internship projects across France, Belgium, and India.
A mix of creative work I’ve done for different brands and teams across freelance projects and internships. From Instagram feed design, reels, carousels, and product visuals to brand identity systems, this section brings together the work where I shaped how brands look, feel, and show up online.
Academic Projects
L’Oréal Brandstorm
A product innovation project proposing a smart grooming attachment for trimmers and razors, combining AI, app guidance, and personalization for men’s grooming.
Download ↓Carrefour Bio
A communication strategy project designed to grow Carrefour Bio’s appeal among families through in-store, social media, and e-commerce activations.
Download ↓Lacoste
An international marketing strategy project proposing Lacoste’s market entry and positioning approach for India through consumer segmentation and marketing mix recommendations.
Download ↓Hublot
A luxury strategy project analyzing Hublot’s brand positioning, target audience, financial performance, innovation strategy, and future growth opportunities.
Download ↓Louis Vuitton
A digital client development project auditing Louis Vuitton’s app experience and benchmarking luxury and mass-market competitors to propose UX improvements.
Download ↓Ralph Lauren
A brand strategy and retail analysis exploring Ralph Lauren’s heritage, positioning, target audience, competitive landscape, and luxury retail experience.
Download ↓Your
Turn.
Want to connect? Drop me a mail. I promise a faster reply than most HR portals :]
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